Choosing a WALKTOBER Campaign to Fit Your School

Walk to School PNG for WebChoosing a WALKTOBER Campaign to Fit Your School


As you plan your WALKTOBER celebration, now is the time to visualize and design the event. What main characteristics do you want to see for your event?  Do you want a one-day event?  A once-a-week structure (i.e., “Walking Wednesdays”)?  Or a month-long campaign with punch cards and prizes?  Get your planning team together and explore the possibilities. Your event will begin to take shape, and the next steps will unfold.


Consider these options as you brainstorm your event:


The One-Day event is and excellent option if you’re just beginning to promote walking to school. The structure is simple: get as many people as possible to walk to school on the same day. Choose at least one meeting place about a half-mile away from the school so a large group can walk together. Ask your Principal or teachers to lead the walk; families will be extra motivated to join the walk. This is a nice opportunity to invite a local celebrity, policy maker, or mascot (Camina the Feet First Chicken) to come along.  One-day events are attractive stories for the local media.


The Once-a-Week event features a weekly emphasis day: Moving Mondays, Two Feet Tuesdays, Walking Wednesdays or Fast Free Fridays, for instance.  The campaign lasts a month, resulting in four or five walk-themed days and opportunities to build participation. Assign fun themes to each week (i.e. “scavenger hunt day” or “trash pick-up day”) to continue to engage students. This structure works well with organized walking groups, also called “Walking School Buses”, and is especially effective if your neighborhood has traffic safety issues, as routes can be planned to avoid difficult and unsafe areas.


The Month-Long event works well for tracking miles and progress, and is a great way to turn an event into a habit. Students use punch cards to keep track of the number of walks they take over the course of a month, and volunteers collect that data on designated days. At the end of the month, the data is compiled and can be used to tell a great story:  How many miles did we travel collectively? How much gas did we save? How much pollution did we prevent from going into the atmosphere? While this structure requires more organization and consistent volunteer presence, it can require very little of the school staff and is therefore a good fit for some schools.  It works well in a relatively walkable neighborhood where many students live within the walk boundary.


Examples of fun campaigns:

Here are some highlights from past Feet First WALKTOBER campaigns.

  • A one-day event at West Seattle Elementary had the nearby Denny Middle School marching band perform for students as they got to school.
  • A Walking Wednesday campaign at John Muir Elementary School featured 4 walking school buses, one of which began at the local grocery store.  Parents who usually drove parked there, and walked the short half-mile to school, and then returned to shop or catch a bus to work after the event was completed.
  • A month-long campaign at Concord International School collected student miles on punch cards and shows the school’s collective progress on a hallway display.  The campaign, is extremely successful and is repeated annually in October and May, has covered enough miles to stretch from Seattle to Mexico City.